Brand Story

Fuyuki was born from a desire to revolutionize the streetwear scene in India, where we saw a glaring gap between price and quality. The current streetwear offerings were either exorbitantly priced or so poorly designed that they looked cheap. We knew streetwear was more than puffy prints and goofy designs—it was a lifestyle, a raw and authentic expression of individuality. This realization drove us, Aniket and Harsh, to create Fuyuki, a brand that would redefine what streetwear means in our country.

From the bustling streets of Delhi, we drew inspiration from the city's vibrant culture and diverse fashion statements. We saw streetwear as a canvas for self-expression, a way to tell stories through mix-and-match clothing that complements each other seamlessly. Streetwear, for us, is not abstract; it's a deliberate choice that reflects personal style and cultural influences. We wanted to break away from the clichéd, mass-produced designs saturating the market and introduce something fresh, meaningful, and accessible.

As founders, we made a commitment to ensure that every piece of Fuyuki apparel stands out. We prioritize originality and quality, avoiding the trap of creating what’s already been done. Our goal is to offer designs that are not only unique but also resonate with the raw, unfiltered energy of the streets. We believe in crafting apparel that tells a story, that embodies the spirit of the wearer, and that bridges the gap between high fashion and street culture.

The name "Fuyuki" reflects our ethos—it's a fusion of tradition and modernity, capturing the essence of change and continuity. We aim to build a brand that goes beyond clothing, creating a community where our customers feel a sense of belonging and pride. By keeping our prices reasonable, we make high-quality streetwear accessible to everyone, breaking down the barriers that have long plagued the fashion industry in India.

Fuyuki is more than a brand; it’s a movement. We invite you to join us in reshaping the narrative of streetwear in India, embracing a style that is authentic, innovative, and truly reflective of who you are.